Management and management of a point of sale
Transform every sales space into a commercial success!
Face-to-face or remote class
Who Should Attend ?
Targets: Executive, supervisor, consultant, entrepreneur
Prerequisites: Basic knowledge
Training program
Chapter 1: Introduction to Point of Sale Management
Presentation of the point of sale
- Types of points of sale: stores, boutiques, franchises, etc.
- Objectives and missions of the point of sale
Roles and responsibilities of the point of sale manager
- Leadership and motivation
- Daily management of operations
Chapter 2: Operations Management
Organization and layout of the point of sale
- Sales space planning
- Merchandising and product presentation
Gestion des stocks
- Inventory management techniques
- Demand forecasting and replenishment
Supplier management
- Selection and negotiation with suppliers
- Supplier relationship management
Chapter 3: Team Management
Staff recruitment and training
- Recruitment process
- Training and skills development
Performance management
- Evaluation and feedback
- Conflict management and problem solving
Motivation and team cohesion
- Motivation techniques
- Creating a positive team culture
Chapter 4: Financial Management
Cost and margin analysis
- Cost calculation
- Analysis of profit margins
Budget management
- Preparation of the forecast budget
- Expense tracking and control
Sales optimization
- Sales and loyalty techniques
- Promotions and special offers
Chapter 5: Marketing and Customer Relations Strategies
Development and implementation of marketing strategies
- Market and competition analysis
- Planning marketing campaigns
Customer relationship management
- Customer Service Techniques
- Management of complaints and returns
Use of digital tools
- Customer relationship management (CRM) tools
- Digital marketing and social networks
Chapter 6: Analysis and Continuous Improvement
Point of sale performance evaluation
- Key Performance Indicators (KPIs)
- Analysis of sales results and customer feedback
Continuous improvement plan
- Identification of areas for improvement
- Implementation of corrective actions
Innovation and market trends
- Sector monitoring and adaptation to new trends
- Integration of innovations into the point of sale
The objectives of the training
- Understand the fundamental principles of management and management of a point of sale.
- Develop skills in operations, team and financial management.
- Apply strategies to optimize point of sale performance.
Assessment
- Un questionnaire pour l’évaluation du professionnalisme du contenu.
- Un questionnaire pour l’évaluation des compétences acquises.
training duration
04 days (20 hours)
Cost of training
Option 1 : 150 000 FCFA ( vous bénéficierez d’un certificat de fin de formation et des supports de cours à l’appui )
Option 2 : 75 000 FCFA (you will only benefit from course support)
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